Buyer and Seller Lead Gen Strategy: Listing Alerts
Listing Alerts
Audience and Goal
While most people associate Listing Alerts to buyers, this strategy can actually be leveraged for both buyers and sellers.
A Turn-key Strategy Ready to Go
Feel free to use this strategy in your marketing. Simply scroll down to download our free resources and if you have any questions along the way, just ask! We'll be happy to help.
Resources
Landing Page
A well designed landing page is critical for success. Be sure your Listing Alert follows all the best practices of headlines, form fields, submit button and disclosures. We recommend using the optimized Landing Page we created specifically for this strategy. View a sample landing page Add the Landing Page to your site
Email Blast
Send an email blast to your database. The content should focus on is getting buyers to sign up for listing alerts with a slight seller focus. Your call to action should drive them to your Listing Alert Landing page. Download the Newsletter Template
Display and Search Ads
A cost effective way to drive traffic to your Listing Alert Landing Page is through keyword and display ads. Proper targeting is critical so be sure to use our keyword and sample display ad. Get the Keyword List Download the Display Ad
Social Media
Social Media is a great way to engage your audience. We've created a number of social media posts that drives traffic to your landing page. Download the Social Media Calendar Blog 1 Graphic Blog 2 Graphic Content Page Graphic
Email Drip Campaign
The multi-step email drip campaign ensures your new leads are properly incubated. Download the Drip Campaign
"Having a ready made marketing strategy like this is invaluable. It saves me so much time and money. Knowing they've tested and thought through every piece of the strategy means that I can focus on closing instead of worrying about lead generation and incubation."
Walter Burns
